Audacy Improves Its Digital Offerings

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More Interactive Radio

Audacy is making improvements to both its app and website. It said it is adding more exclusive content, features and functionality. The changes will take place over the coming weeks and months, the company said in a blog post. “At the heart of these updates lives truly interactive radio.” It said the changes will give listeners more control over streaming radio with additional interactivity to live and on-demand content.

Initial updates include a better rewind function. “Listeners will be able [to] rewind our live spoken-word stations (news, sports and news/talk) and hear it all again, whenever they want, wherever they are.” Audacy has also added chapters and descriptions to live radio streams, helping listeners find specific content and, “further combining the experience of podcasts and on-demand radio.” Another feature is ‘curated discovery’.

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Audacy promises a personalized, interactive, experience, more customizable based on specific interests. Audacy.com has been redesigned so that moving from web to mobile app and back is smoother. Finally, the company promises a better podcast experience. “And the Audacy app will now present radio and podcast content together, allowing listeners to consume the latest content from the shows they love along with the topics they’re interested in.”

(Source: Radioworld)

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