New Year – New Image

A rebrand has been introduced at the Community Media Association as the organisation celebrates its 40th anniversary. A new website is now online, complete with a refreshed logo. The CMA launched in 1983 as the Community Radio Association, changing its name in the late 1990s but continuing to support and grow community-based, grassroots, and non-profit media in the UK. Chair Dom Chambers said: “The CMA is a forward-looking organisation focused on the direction of progress. We have been working hard behind the scenes to explore what we need to be to offer dynamic leadership. We fundamentally believe creativity in the arts can be an agent for social change. This is made more potent when driven by business models that exist for community benefit. We felt a new look to the CMA was needed to best represent a reinvigorated approach. Our council is delighted to present our new logo and website. Bold, visionary and dynamic; we are all set for the New Year and all the challenges and opportunities it will bring.” Designer Alan Watt who created the new logo added to this: “I wanted to capture the idea of community at the heart of the CMA. It’s the people that make the CMA so each dot of the logo is representative of an individual and it’s only when they come together that they make a whole. As a modern and dynamic organisation the CMA needed a strong, contemporary identity to engage with its audience through multiple channels; a logo that can work equally well on a small scale on an iPhone as it will on a billboard. The annual CMA Event the Community Media Festival bringing together local broadcasters from around the country will hold prominence this year as we reflect on the 40-year history of the organisation and the future of local, community broadcasting in the UK.”

(Source: CMA | RadioToday)

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