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BRITs Coverage Goes European


Bauer Extends Coverage on 8th February

Bauer to Broadcast BRITs Coverage on its European Radio Stations

Bauer will extend the coverage of The BRIT Awards 2022 with Mastercard to 13 of its radio stations across the UK, Sweden, Ireland, Denmark, Poland, Norway and Slovakia. Today FM, 98FM and the Spin Network (Ireland), Europa 2 (Slovakia), The Voice (Denmark), RMF FM & RMF MAXXX (Poland), Radio Topp40 (Norway) and NRJ (Sweden) will all air special content created in London.

Stations in the UK have already been gearing up for the event, with KISS, Hits Radio and Absolute Radio capturing exclusive interview content with BRIT nominated artists, as well as giving fans a chance to win tickets to the event.

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The stations, along with KISS Fresh, have also partnered with TikTok to support the new genre awards for 2022, driving consumers to cast their vote on the app, in a digital-first for the BRITs. Hits Radio will broadcast a full BRITs takeover on the day of the event, with its Breakfast show and networked Drivetime show both coming live from The O2 arena in London, followed by a companion evening show hosted by Jordan Lee and Maxine Knight in the evening. KISS’ Harriet Rose will be interviewing the attendees on the red carpet, with more BRITs content to follow on the KISS Hype Chart that evening, and Absolute Radio will also be celebrating winners on the night with live reads on-air and social content.

Ben Cooper, Chief Content and Music Officer said: “I love The BRIT Awards – amazing production, high-energy performances, and crucially celebrating the very best of UK homegrown talent. Bauer is proud to partner with the awards and broadcast the drama, stories and fun to millions of our listeners across Europe, ensuring that the influence of British talent is recognised on an even wider European scale.” The BRIT Awards 2022 with Mastercard, hosted by Mo Gilligan, will take place on 8th February at The O2 arena in London. Performers are Adele, Anne-Marie/KSI/Digital Farm Animals Dave, Ed Sheeran, Holly Humberstone, Liam Gallagher, Little Simz, and Sam Fender.

(Source: RadioToday | Industry Press | Bauer)