Radio Disney and Radio Disney Country to Close
End of an Era
The Mouse That Did Not Roar
Disney-branded Television president Gary Marsh announced the closure of the two stations recently. The move comes as Marsh’s division looks to emphasize the production of children’s and family-oriented content for streaming service Disney Plus and the linear Disney Channels.
Radio Disney first debuted in Nov. 1996 as a terrestrial broadcast network, aimed at youngsters, who would pick a music playlist by calling a toll-free phone request line. The station was key to amplifying a host of musical artists, including the Jonas Brothers, Miley Cyrus, Selena Gomez, Demi Lovato, Hilary Duff, Aaron Carter, and others.
Radio Disney Country launched in 2015 as a digital platform, expanding two years later with two Los Angeles terrestrial stations.
(Source: eRADIO with Broadcast Bionics, NYT, Variety.com; US Press and Business News)